WWJ#27 imagination=$ ...What is it worth?

Once we felt at ease imagining infinite variations of cowboys & princesses. For most people, that capacity got buried over time. And we need it more than ever. In business, nothing is valued unless measured.

How to tap into our human potential of Imagination to create better options? And once created, can we refer to it? Can we measure the weight, amount, number, length, duration or purpose of Imagination? … Should we?
 
Please bring a toilet roll to the session. (Yes - an actual toilet roll!) This will be a crucial tool in this journey.