WWJ#27 imagination=$ ...What is it worth?

Imagination = $ … Can you measure imagination? What’s it worth?
Special Guest: Maarten Jurriaanse
Once we felt at ease imagining infinite variations of cowboys & princesses. For most people, that capacity got buried over time.In business, nothing is valued unless measured. How to tap into our human potential of Imagination to create better options? And once created, can we refer to it? Can we measure the weight, amount, number, length, duration or purpose of Imagination? … Should we?

Illustration credit: Fieke Sluijs