LEE KIM & Brandon Wetzstein
WWJ # 31 Speakers
Reflecting on WWJ:
Brandon and I had been working on a few different ideas together after Pandemic turned our world upside down.. One of the ideas was testing our hypothesis that we can learn to be more creative if we allow people to play without any agenda, but incorporating storytelling in the play. When WWJ’s Ezequiel invited us for a session, our immediate reaction was, “yes!” then we said, “what should we do?”
We wanted to bring the playful storytelling elements into the session. So instead of calling our session, “Design Thinking XYZ”, we named it “tinker town.”
It was fun to build the tinker town. We imagined how people would get to the tinker town. We thought what would they play with in this town? Who will they meet?
Brandon and I then created a vehicle that brought people to the tinker town… a train to tinker town. It was fun to be on the train…. And I hope everyone felt the excitement when they finally arrived at the tinker town.
For us WWJ was an amazing playground where we were able to build our own town, bring people along infused with imagination and storytelling. We tested a few new playful tools too! The magic of Scene painting in the beginning and the ending were finally captured at WWJ. Without so many people really experiencing it together, we wouldn’t have known the power of it.
What did WWJ allow us to do?
Lee: It was a wonderful opportunity to expand our world of ideas and connect with amazing folks!
Brandon: Meet a ton of amazing people, share some cool tools, and experiment with some new toys! Thank you for having us
What seemed to be a one time event, just to satisfy my curiosity, soon turned out to be a long term relationship. I found about WWJ from LinkedIn sometime in May during the lockdown.
I was intrigued by the diversity of the topics we discussed at WWJ. But more than that, by the people. I believe we are a global community of explorers, seekers, experimenters and creators. As a UX Researcher, WWJ for me has been about gethering new perspectives, learning new tools and challenging my stereotypes.
Some ideas like Yuen Yen's #formfollowsfun and the broader ideology of #failingforward resonated with me. And before I knew I found myself among these amazingly talented group of people called 'Social Mafias' volunteering to fail forward. It has been an enriching learning journey since then!
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