Many in-house design professionals have a choice: work solely in an innovation hub or play an additional role in scaling design capabilities within their organization. If designers focus on the former, how will they get better projects and collaborators from their organization? And if designers participate in the latter, how will they navigate their organization to ensure capabilities truly take root? This session will discuss how teams can attract better internal projects and how to transfer essential capabilities, with a particular focus on co-creating and measuring successful outcomes.
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April 2023
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