Richard will tell us the story of Procter & Gamble’s Innovation GYM, how it was established and operates.
He will share the five elements of the GYM model:
i) Physical Venue/Studios,
ii) Operations Team Structure,
iii) Key Innovation Tools,
iv) Innovation Coach/Facilitator Network, and
v) Management Structure.
These Elements worked in synergy to create and maintain a thriving Innovation Engine at P&G for over a decade! We will dive into one of the tools used in the GYM, the Basadur Innovation Style Scatterbrains Profile, through a hands-on exercise in MURAL.