wwj no 116: Innovation Capability Insights and Your Innovation Style with Richard Perez

Richard will tell us the story of Procter & Gamble’s Innovation GYM, how it was established and operates. 

He will share the five elements of the GYM model:  
i) Physical Venue/Studios, 
ii) Operations Team Structure, 
iii) Key Innovation Tools,  
iv) Innovation Coach/Facilitator Network, and 
v) Management Structure.  

These Elements worked in synergy to create and maintain a thriving Innovation Engine at P&G for over a decade! We will dive into one of the tools used in the GYM, the Basadur Innovation Style Scatterbrains Profile, through a hands-on exercise in MURAL.