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WWJ no. 54 10 Reasons Why Designers Struggle for C-Suite Access with                                        José Manuel dos Santos

4/16/2021

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 If designers are innovators, why do designers struggle to get to the top seats of Fortune 50 companies? After 30 years of field experience and a long PhD, José identified 10 main reasons keeping designers from those top seats and we will take a dive into a selected few of those reasons, from lack of preparation to a lack of a design agenda at board level. Pedro Janeiro chats José on these aspects of challenges and structures. 

These are the 10 blocking reasons keeping designers away from top Fortune 50 companies
  • Design CEO – The board has not enough understanding of the value of design
  • Necessity – You are not needed there, design is already well represented
  • Effectiveness – Not the best place to lead a design team, too many distractions
  • Desire – Designers don’t want or don’t aspire this role
  • Access – Designers are not selected for the job, not invited, not mentored and groomed for it
  • Preparation – Designers don’t have the right education and training, skillset, mindset
  • Scarcity – There are not enough qualified designers with the right experience in the market
  • Flexibility – Designers tend to stick to design, no experience in managing other areas
  • Advice – Management consultancies and advisory boards don’t influence CEOs about design
  • Ethos – What makes a designer a designer is at the same time seen as an asset and a liability
Resource

 http://zemanel.com/
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